LIZZY (ITV)

Why It Won — our reading

What separates this from the field is that it starts from a real broadcaster and a real streaming product. Hackathon entries often run on invented use cases; here, who uses it and who benefits was settled before a line was written. Recommendation also carries an unambiguous business metric in streaming, which keeps the value argument short. At a vendor-hosted event it doubles as evidence of what the host's platform does inside an actual media operation.